JA It's My Business®

?JA It''s My Business® encourages students to use entrepreneurial thinking as they explore higher education and career choices. Students participate in fun, challenging activities such as an entrepreneurial quiz game, completing a blueprint for a teen club, participating in an auction of businesses, and creating entrepreneur profile cards.

The program targets students in grades six, seven, and eight. It is composed of six sessions, each 60 minutes in length. Materials are packaged in a self-contained kit that includes detailed plans for the volunteer and materials for 32 students.

JA It''s My Business® enhances students'' learning of the following concepts and skills:

  • Concepts – Advertising, Apprentice, Auction, Auctioneer, Be creative and innovative, Believe in yourself, Bid, Business, Business plan, Civic responsibility, Customer, Entrepreneur, Entrepreneur profile, Fill a need, Know your customer and product, Market, Marketing, Profit, Self-taught, Social entrepreneur
  • Skills - Active-listening, Analyzing information, Brainstorming, Creative thinking, Critical thinking, Decision making, Deductive reasoning, Estimating, Following directions, Group work, Interpreting information, Measuring, Money management, Oral and written communication, Problem solving, Self-assessment.

Program Components

The key learning objectives listed beside each activity state the skills and knowledge students will gain.

Session One: I Am an Entrepreneur

Working in groups, students play the E-Quiz Game Show. They begin to identify entrepreneurial characteristics they possess by learning about the lives of entrepreneurs both past and present.

Session Objectives:

  • Define entrepreneurship
  • Identify four key entrepreneurial characteristics
  • Recognize personal entrepreneurial characteristics

Session Two: I Can Change the World

Students work in groups to complete a blueprint for a teen club. They identify the first entrepreneurial characteristic, "Fill a Need," by considering customer needs and brainstorming product design. Students begin to identify the skills and knowledge needed to start a business.

Session Objectives:

  • Describe how entrepreneurs fill a market need
  • Discuss the role of market research in determining market need and gaining competitive advantage

Session Three: I Know My Customer

Working in groups, students recognize the second entrepreneurial characteristic, "Know Your Customer and Product." Students discover ways to market specific products to the appropriate customers.

Session Objectives:

  • Create effective advertisements for a variety of businesses

Session Four: I Have an Idea

Students participate in an auction designed to highlight creative and innovative entrepreneurs and their businesses.

Session Objectives:

  • Recognize how being creative and innovative are necessary entrepreneurial skills for starting a business
  • Verbally defend their decisions

Session Five: I See a Need

By analyzing current examples of social entrepreneurs, students identify businesses they can start. They examine ways entrepreneurs use the four entrepreneurial characteristics to develop their business plans.

Session Objectives:

  • Analyze how entrepreneurs use their knowledge and abilities to create businesses
  • Develop business plans based on set criteria

Session Six: Celebrate Entrepreneurs!

Students create entrepreneur profile cards to showcase their understanding of the fourth entrepreneurial characteristic, "Believe in Yourself."

Session Objectives:

  • Identify characteristics they share with entrepreneurs
  • Create a Personal Entrepreneurial Profile

All JA programs are designed to support the skills and competencies identified by the Partnership for 21st Century Skills. These programs also augment school-based, work-based, and connecting activities for communities with school-to-work initiatives.

For additional information on this and all Junior Achievement programs, please visit