JA Titan®

JA Titan® challenges students to apply their knowledge of business as they compete online in the highly competitive industry of the fictional Holo-Generator.

Students enter decisions about price, production, marketing, capital investment, and research and development. The impact of their decisions will lead to the success or failure of each Holo-Generator company.

The classroom-based version of JA Titan® offers lesson plans, administrator control, and economic scenarios. It is available only through your local office. However, portions of the site are available to the general public at

JA Titan® includes a program kit containing seven instructional activities and a computer simulation. It is recommended for students in grades 9-12.

JA Titan® enhances students’ learning of the following concepts and skills:

  • Concepts – Business management, Capital investment, Charitable giving, Demographics, Fixed costs, Four Ps of Marketing, Law of diminishing returns, Marketing, Marketing research, Price, Product life cycle, Production, Research and development, Target marketing, Variable costs
  • Skills – Analyzing information, Critical thinking, Data analysis, Decision making, Mathematical skills, Planning, Reading charts and graphs, Research, Teamwork, Working in groups

Program Components

The key learning objectives listed beside each activity state the skills and knowledge students will gain.

Session One: How Much? How Many?

Students explore how price and production can affect business performance.

Session Objectives:

  • Explain how product price makes an impact on profits
  • Understand how production can affect price, sales, and profit

Session Two: How Much? How Many? The Simulation

Students learn to make decisions about price and production levels using the JA Titan® computer simulation.

Session Objectives:

  • Make informed business price and production decisions

Session Three: Cutting Edge

Students design a research and development plan for their business. They also examine the impact marketing has on sales and explore marketing strategies.

Session Objectives:

  • Determine a research and development plan for their business
  • Explain how businesses determine their target markets and conduct market research
  • Explain how marketing affects sale

Session Four: Cutting Edge-The Simulation

Students learn to make decisions about research and development and marketing using the JA Titan computer simulation.

Session Objectives:

  • Make informed research and development and marketing decisions

Session Five: Make an Investment

Students learn methods to make capital investment decisions, promote new business growth through capital investment, and why businesses choose to make charitable donations.

Session Objectives:

  • Understand that different businesses use different capital investment strategies
  • Make recommendations for capital investment based on set parameters
  • Define charitable giving and explain why businesses make decisions to share their resources

Session Six: Make an Investment-The Simulation

Students make decisions about capital investment using the JA Titan computer simulation. Using the online simulation, students also make decisions about charitable giving.

Session Objectives:

  • Make business decisions by applying their knowledge to a business simulation
  • Use what they have learned about price, production, research and development, marketing, capital investment, and charitable giving to make business decisions using the JA Titan computer simulation

Session Seven: JA Titan of Industry-The Competition

Using knowledge gained from previous sessions, students compete as businesses to see which will be crowned the JA Titan of Industry.

Session Objectives:

  • Understand how business decisions affect business performance
  • React appropriately to decisions made by other businesses

All JA programs are designed to support the skills and competencies identified by the Partnership for 21st Century Skills. These programs also augment school-based, work-based, and connecting activities for communities with school-to-work initiatives.

For additional information on this and all Junior Achievement programs, please visit