JA BizTown® - Mobile

JA BizTown® - Mobile engages students in the role of workers and consumers in a series of classroom lessons that culminates in a day-long visit to JA BizTown, a fully-interactive simulated town.

Through daily lessons, hands-on activities, and active participation in the simulated community, students develop a strong understanding of the relationship between what they learn in school and their successful participation in a worldwide economy.

Through five units composed of 21 lessons, students learn about communities, the economy, free enterprise, taxes, and philanthropy. They delve into personal finances: how to write a check, make a deposit, and open a savings account. They explore work skills, teamwork, and job applications. Finally, in preparation for their visit to JA BizTown, students explore business management, including costs, pricing, advertising, and ethics.

JA BizTown® - Mobile enhances students'' learning of the following concepts and skills:

  • Concepts - Lifelong learning, College preparation, Goal setting, Internships, Job Shadowing, Disappointment, Failure, Success, Business letters, Decision making, Selling price, Profit, Ethics, Entrepreneurial thinking, Print, Media, Web, Graphics, Headlines, Advertisements, Competition, Logos, Slogans, the 4Ps of marketing (product, price, place, promotion), Market research, Business checks, Loans, Promissory notes, Interest, Principal, Payments, Debt, Bankruptcy, Taxes, Recycling, Rent, Salaries, Supplies, Utilities, Health care, Profits, Pricing, Inventory, Business profiles, Quality business, Teamwork, Innovation, Corporate responsibility, Customer service, Profit, Continuous Improvement, Mission statement, Best practices, Citizenship, Community, Trade, Business, Rights, and Responsibilities, Goods, Services, Resources (human, natural, and capital), Economy, Circular flow of economic activity, Scarcity, Basic economic questions, Free enterprise, Public goods and services, Taxes, Philanthropy, Nonprofit organizations, Financial services, Checking and savings accounts, ATMs, Banks and credit unions, Safe-deposit boxes, Online banking, loans, Account application, Checkbooks, Deposit tickets, Check register, Net deposit, Bill paying, Checks, Check register, Memo line, Account numbers, NSF, Interest, Compound interest, Savings certificates, Investment, Rule of 72

Program Components

The key learning objectives listed beside each activity state the skills and knowledge students will gain.

Unit One, Lesson One: What is a Community?

Students learn how people are members of a community in which the live, work, shared and trade with others. They play a game to learn about the rights and responsibilities of citizens.

Unit One, Lesson Two: What is an Economy?

Students learn about the circular flow of economic activity model. Through problem-based learning activities, they examine the real flow of goods, services, and resources (human, natural, and capital) between people and businesses, and the flow of money in exchanges.

Unit One, Lesson Three: What is Free Enterprise?

Students are introduced to the concept of free enterprise and its freedoms. Through a series of critical-thinking exercises, students also learn about decision making in a market economy. They recognize that resources are scarce and people cannot have everything they want, which means market economies must allocate scarce resources.

Unit One, Lesson Four: Why Do I Pay Taxes?

Students learn that markets cannot provide everything that people want. As they engage in a series of hands-on learning activities to prepare them for the JA BizTown simulation, students learn that governments play an important role in an economy by providing public goods and services, paid for by tax dollars.

Unit One, Lesson Five: What is Philanthropy?

Students learn that philanthropic activities are an important part of the free enterprise system. Students actively participate in critical-thinking exercises as they begin to realize that people donate their "three W''s"-work, wealth, and wisdom-to help others. Students also learn about opportunity cost, the next best alternative given up when an economic decision is made.

Unit Two, Lesson One: Why Use a Financial Institution?

Students learn that financial institutions play an important role in helping money flow between people and business.

Unit Two, Lesson Two: How Do I Make a Deposit?

Students complete a bank account application and practice making deposits, managing money, and properly maintaining a check register.

Unit Two, Lesson Three: How Do I Write a Check?

Students learn how to purchase items by writing checks and maintaining a check register in preparation for their visit to JA BizTown.

Unit Two, Lesson Four: Why Open a Savings Account?

Students learn the relevance of compound interest, savings, and the Rule of 72 in financial planning. Through a series of critical-thinking exercises, students learn the importance of saving and investing as key elements of financial literacy.

Unit Three, Lesson One: Will I Be Ready for Work?

Students learn how their interests and skills can be linked to various career alternatives. They learn about four primary career types: People, Ideas, Data, and Things. Through a series of active-learning strategies, students have the opportunity to practice work-related "soft skills," which include being punctual, resolving conflict, and getting along with others.

Unit Three, Lesson Two: Why Is Teamwork Important?

Students learn the value of teamwork as they participate in several problem-based learning activities. Through a series of workplace dilemmas, students begin to understand the importance of conflict resolution, negotiation, and networking in the workplace, all of which play a critical role at JA BizTown.

Unit Three, Lesson Three: How Do I Get a Job?

After learning about the importance of presenting oneself in an ethical and positive manner, students work individually to complete a JA BizTown job application. Citizens also learn through practice how to interview effectively.

Unit Three, Lesson Four: How Do I Get Paid?

Students learn about payroll deductions so they understand why their paycheck may be less than expected. The lesson explains gross and net pay and why people pay taxes.

Unit Four, Lesson One: What is a Quality Business?

Before moving into JA BizTown business teams, students spend time brainstorming the characteristics of a good businesses. They are appointed to a quality task committee to create a best practices guide.

Unit Four, Lesson Two: How Do Businesses Succeed?

Students will read about JA BizTown business sponsors in BizBriefs, a booklet describing those businesses. Students receive their JA BizTown job assignments at the end of this lesson.

Unit Four, Lesson Three: What Ar Business Costs?

Students learn about various factors associated with operating a business. In preparation for their visit to JA BizTown, students work in business teams to determine the components of a successful business operation and begin their preparatory business work in BizPrep.

Unit Four, Lesson Four: Which Price is Best?

Working in their business teams, students learn about the importance of pricing goods and services to make a profit and the factors that affect the selling price.

Unit Four, Lesson Five: Why Advertise?

Students learn about the importance of advertising as a method of marketing the goods or services offered by various businesses. They work in teams to produce ads for their businesses.

Unit Four, Lesson Six: What Else Should Be Prepared?

Student business teams review their best practices for a quality business as they make final preparations for their visit to JA BizTown. They complete a philanthropy commitment pledge to help their community.

Unit Five, Lesson One: What Did I Learn About Business?

Students reflect on their JA BizTown experience. The debriefing yields valuable opportunities to highlight learning lessons for the students. Students evaluate their team''s performance and describe their experience in a business letter.

Unit Five, Lesson Two: Did I Learn About Economics?

Students realize that JA BizTown® - Mobile can be applied beyond their JA BizTown experience. They review the aspect of money management, economics, free enterprise, and the circular flow of economic activity.


All JA programs are designed to support the skills and competencies identified by the Partnership for 21st Century Skills. These programs also augment school-based, work-based, and connecting activities for communities with school-to-work initiatives.

For additional information on this and all Junior Achievement programs, please visit